5. Join the social Web. Here's the real catch-22: Your content -- and your name -- really needs to proliferate in order for search engines to have something to aggregate back into a search result. So...create a LinkedIn Profile or Facebook page. In addition to blogging, start Twittering out your whereabouts and to-dos. Start a Delicious social bookmark page. Contribute content to your customer and partner community -- not via columns or articles but simply by commenting on blogs or forums that cover your industry. Use your real name and include links back to your blog and/or social profile pages.
I'm way behind here, again something I aim to change. I'll detail my experiences with setting up Twitter, Facebook, etc. as I do them.
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| This Facebook just might be on to something.... |
Consider this Top Five a starter list. There's a lot of work to be done even getting this far, but it's worth the effort. If you have any other must-do steps, let us know. Please do share any thoughts or feedback in the comments below.
And check back in a few weeks or so as I monitor my own "right profile" progress and hopefully have some more advanced tips and best practice experience to share with you.
