Home | Contact | Advertising
Small Business, Information, Resources, Articles - SmartBiz.com
Members Login:
Sign Up Forgot?
SALES & MARKETING
Marketing Online
Email Marketing
Search Marketing
Selling
PR
ONLINE BUSINESS
E-Commerce
Website Creation
Productivity
Accounting
CRM
Web-based Software/SaaS
BUSINESS STRATEGIES
Case Studies
Smart Answers
Videos
Podcasts
Smart Blog
Human Resources
Management
BITS & BYTES
PCs & Online Equipment
Mobile Computing
Security/Business Continuity
Telecom/Office Networks
Small Business Products
FORUMS & RESOURCES
Free White Papers
Tools and Calculators
SmartBiz Forum
Legal & Business Forms
News Feeds
Featured Webcasts & Videos
Franchise Offers


 
SMALL BUSINESS AND STARTUPS INTERNET TECHNOLOGY RESOURCES
Search SmartBiz:
Forms and
Downloads
Free
White Papers
Special
Offers
SmartBiz
Blog
Free Email
Newsletters
Management
A Fish Rots From The Head Down
Email ArticleEmail Article
Print ArticlePrint Article
Increase Text SizeIncrease Text Size
Decrease Text SizeDecrease Text Size
Del.icio.us
Digg This
Bookmark and Share

By Rick Crandall, Ph.D.


How to change your organizational climate

Many organizational change initiatives start with employee input. If you haven't done an anonymous survey, with results fed back as group data to each unit, then you are not serious about managing your organizational climate. It's easy for top bosses to feel that everything is just fine, because smart "underlings" keep their heads--and their complaints--down. Most leaders, like Peter Holt, are shocked when direct feedback from people who report to them totally contradicts their image of their own style. And you are in for equal shocks at how departments feel about each other and the company.

Selling the new climate

In order to sell a new organizational climate, you have to repeat the same message over and over. As the late management guru Edward Deming did with TQM, you have to hit the same points for years to build credibility. One slip back to the Bobby Knight style can subvert years of effort on your part unless you sincerely ask forgiveness.

If you want to change the minds and hearts of the people under you, you have to care about them--and show you mean it. If you don't, you're dead in the water in today's competitive climate.

About the author: Dr. Crandall has consulted and written on marketing since 1981. He writes a monthly column on marketing for the Executive Edge newsletter and is the author of the new book Marketing Your Services: For People Who Hate to Sell.

Add a Comment View Comments
Small Business Home

SmartBiz Shop
Promotional Items with Your logo
 
     
 
Smart Services
Spacer
Spacer
Spacer
Spacer
Add Your Logo Now
Spacer
Get Your Business Online
Build a Website Host Your Website Market Your Business Online
Business Form Downloads
Legal Forms Business Forms
Smart Forums
Recent Postings
Stimulus or "Pork"ulus?
Blog: How Do You Know What Insurance Is Right for Your Business?
If Layoffs Are Necessary, Protect Your Business
Blog - Do You Have Email and Internet Usage Policies in Place?
MORE
Home | Contact | Advertising
© 2019-2021 SmartBiz. All rights reserved. Privacy Statement and Terms of Service
Small Business Home | Business Tools | Online Business | Bits & Bytes | Sales & Marketing | Business Strategies | Forums & Resources
Browse Abandonment & Cart Abandonment Driven By: Hosted By:   Design By:
Browse Abandonment
 
XML LogoRSS Logo
Receive our stories via SmartBiz XML/RSS feeds.
Include our stories on your website through SmartBiz javascript content feeds.