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By Neil Anuskiewicz
Take it a Step Further
While not required by the CAN-SPAM act, you can greatly enhance your legitimacy as an email marketer by using a real domain name (e.g., yourcompany.com) rather than a free email address. Use your free email address for personal emails but not for your email marketing campaigns. If you have not done so yet, registering a domain name costs less than $10 per year.
Though a subject such as "newsletter" might be relevant but it does not optimally inspire your subscribers to open the email and if they do not open the email, the subject line does not reinforce your brand or message. Make your subject lines both relevant and compelling.
The bottom line is this: Meeting the CAN-SPAM requirements is the responsibility of the sender and not the ESP. Reputable ESPs will assist senders in meeting the requirements, but the sender must stay vigilant in verifying that all aspects of the act are met.
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