6. If you ask someone "why pay more!" you are likely to be asking only cyberspace this question because the junk folder is where your email is likely to end up.
7. Too much hype. We all know excessive hype when we see it. It often includes exclamation marks!!! and ALL CAPITAL LETTERS. Ideally, you would avoid all caps and exclamation marks in the subject line and the content or use in moderation.
8. Avoid spammy sounding phrases that are too good to be true. Yes, there really are "once in a life time opportunities" but, let me tell you, they never arrive in your Inbox.
9. Try to avoid sloppy HTML in your emails and never send an email out that is basically one giant image. The filters often assume spammers are sloppy with their HTML and legitimate email marketers are likely to be more careful. Second, a legitimate email marketer is very unlikely to send an email that is one giant image.
10. I think all of us have seen an email all in red type, fancy flashing objects, etc. If the email is hard on your eyes, it is probably hard on the eyes of your subscribers. Well, if your subscribers ever get to see the email as the filters have first crack at it.
Thanks. I hope this post was helpful. We here at the
StreamSend Email Marketing service want to make your email marketing more effective.
