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By Dawn Kraus
16. The best and least expensive form of advertisement is word-of-mouth. Encourage your clients to make referrals and include testimonials on your website.
17. Use the internet to expand your advertising reach without expanding your budget. Through email newsletters, you can keep your customer base aware of new items or discounted services. The return on investment (ROI) can be much higher than other forms of advertising.
18. Become involved in your community. By joining trade associates as well as interacting with your neighbors, you can sometimes do joint advertising ventures, learn the latest industry-specific news or discover new sales opportunities.
19. Cross promotion is a key element to any business. While advertising one item, mention another service or accessory that works with that item.
20. Before contracting with anyone, request three bids. Often times, a vendor will match a competitors price to complete the sale providing you with additional savings.
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