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By Greg DiFalco
4. Email Blasts
Sending out targeted email blasts to your existing customer base is probably something you, as an Ecommerce website owner, already do. As a consumer, as well, you know how many emails you get this time of year. But the truth is it’s OK to increase the frequency of email offers. Instead of one a month, you could double your output to twice a month, or even 4 times (once a week) per month. It is vital that you target the email offers to the time period of December during which you are sending the blast. In other words, at the beginning, you can play on the “Fall” theme since technically we’re still in the fall season. However, by the 2nd and 3rd weeks of December, it’s time to migrate your messaging to winter, then holiday themes.
There’s nothing quite as unproductive as sending out a canned email blast. This may be an obvious point, but we challenge you to check your Yahoo or AOL email Spam folder to see how many of the emails are NOT tailored to the winter or holiday season.
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