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By Mark Kolier


3) Partner to reach more customers. Barter your customer names in trade with a complementary product or service and market to those names. Yes, you will have to email something or mail something to them but the cost of obtaining good names of buyers of similar products and services to yours trumps the cost of your mailing.

4) Negotiate, Negotiate, and Negotiate. Now that the Olympics, elections, and holidays are over, media outlets are fighting over shrinking advertising budgets. Get your media agency to make killer opportunities happen and be READY to strike when the iron is hot (and the prices are at their lowest)!

5) Build your brand both corporate and personal via social networking. Time to actually create that corporate and/or personal blog. And update it regularly (at least once per week). If you are not on LinkedIn do it now! You should also be considering a Twitter feed in order to put a person behind your thoughts and insights.

Mark Kolier is the President and Founder of CGSM.
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