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By Neil Anuskiewicz
Building and maintaining email lists is a challenge for all email marketers. However, if done well and consistently, the rewards in terms of new business and customer loyalty can be great. The following outlines seven strategies for tackling the list building challenge.
1. Make your list or e-newsletter sign-up forms very easy to find
On many Web sites it is difficult to find the sign-up forms. The forms are often hidden below the fold and only on the main index page of the site.
When someone comes to your site and then leaves and did not even realize you had an e-newsletter, then you have missed out on a valuable prospect for your product or service.
Put your sign-up forms or even buttons in prominent places and on as many pages of your Web site as you find appropriate. That way, you capture the subscription of everyone who is interested before they click away, possibly never to return.
2. Build trust, have a privacy policy
People are rightly concerned about the privacy of information that they give you. Make sure you have a privacy policy that states clearly that you will not rent or sell their information to other companies. That helps to build the trust needed for someone to give you their valuable email address.
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