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By Neil Anuskiewicz


3. Provide good incentives to subscribe

In many cases, special discounts and offers available exclusively to email list subscribers is all the enticement that website visitor needs to subscribe. If you are an expert in your field, many people will be enticed by the prospect of receiving valuable information through your e-newsletter. You can further leverage your knowledge by offering whitepapers or webinars as an added incentive to sign up for the list.

4. Ask for just the right amount of information

There is a fine line between asking for too little information and asking for too much. You do not want to end up with lists where you know very little about the industry or preferences of your subscribers. On the other hand, you do not want the sign-up form to be so long that the potential subscriber decides it is not worth the trouble. It is a tough balance to strike and may require some testing to get it right.

5. Make use of your Email Service Provider's multiple forms feature

Some Email Service Providers (ESPs) provide a multiple forms feature. Multiple forms enable you to have different offers right on the same site or on separate pages and websites. For example, you could have an offer for coupons and another for a whitepaper or webinar in the same place. A simple sign up for your email list or e-newsletter form can work very well, too.

Neil Anuskiewicz is the Director of Business Development for EZ Publishing.
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