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By Neil Anuskiewicz



6. Use the Forward to a Friend feature of your ESP


Most ESPs have a forward to a friend feature. If your subscribers like your content, some will forward to a friend and that can yield you more subscribers. It is best to go beyond jus the "forward to a friend" as the link text in the email to more of a call to action: "If you know someone who might find value…" To make it easier to the receiver of a forwarded email to subscribe to the list, you might want to put a link to the subscription form right in the email.

7. Share your Knowledge

If you share your knowledge of your industry in articles, blog posts, etc., you can drive more traffic to your website and get more email list subscribers. For example, many websites that publish articles have a space for you to include a "bio" section where you can include a little bit about yourself including a link to your website. Try to make this a text link to drive traffic and work toward increasing your search engine ranking. Sharing your knowledge is a great way to get more email list subscribers and prospective customers.

Once you have people on your lists, continue sharing your knowledge as well as making offers. Emails that your subscribers find relevant and timely will keep them on your list and keep them interested. Consistency is the key to long-term subscribers and customer loyalty.

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Neil Anuskiewicz is the Director of Business Development for EZ Publishing.
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