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By Neil Anuskiewicz
Article Marketing
Article marketing is a type of marketing whereby businesses write and distribute articles that are potentially useful to their prospective customers. Each article includes a byline and an author "bio" or "resource box" that briefly describes the author and the company represented, including relevant links. You can publish these articles in a variety of Web-based e-zines and publications to maximize readership and Search Engine Optimization (SEO).
Article marketing can help drive more traffic to your Web site and attract prospects, including email list subscribers. You can also publish the articles on your own Web site and encourage readers to sign up for your email list to receive additional useful content.
Email list building is only effective with sustained effort. While it can often be a challenge, these proven methods will ensure you build a strong list and get the most out of your email marketing.
Make Good Use of Multiple Forms
Many Email Service Providers (ESPs) provide a multiple forms feature that enables you to make multiple offers and have multiple list or lists sign-up forms on your Website. For example, you could have an offer involving knowledge sharing (e.g., a Webinar) as an enticement to sign-up and an offer of a special discount to email list subscribers. In addition, make sure your sign-up forms are not hard to find. Put the forms in reasonably prominent places and on every page of your Web site, if possible.
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