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Case Study: Solutions For Women
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By Dawn Kraus


The first step included reviewing the Solutions for Women website. Was the website customer-friendly? Were visitors encouraged to stay on the website or were they quickly moving on? Was the content of the website keyword enriched, helping its listing on search engines? By reviewing the links, web copy, and basic setup, Lucid Translations was able to make improvements that directed more traffic to the website while also increasing the number of sales.

After reviewing the different ways to naturally enhance the website so that it ranked higher on Google and Yahoo search engines, the next step was to review Pay-Per-Click Advertising options. With the help of Lucid Translations, Ms. Fasano was able to decide what advertising was most cost effective for her business and would produce the most results for her website. Periodic reports allowed her to monitor the success of the Pay-Per-Click campaign through Google AdWords, Yahoo Search Marketing and MSN AdCenter.

Currently on their final step, Solutions for Women is further widening their target markets through an aggressive Internet marketing campaign. By harnessing the communicative power of networking sites, press releases, interviews, and web articles, Solutions for Women is reaching new audiences and increasing traffic to its website, ultimately increasing sales.

By decreasing her overhead and making the most of the Internet, Ms. Fasano now finds herself in a stable financial position to weather the stormy economic forecast. Looking forward to a promising future for her company, she can relax and enjoy the fact that her product Femmerol® will now be helping more women than ever.

Dawn Kraus has been working with small businesses and not-for-profit organizations since she graduated Johnson and Wales University in 1994.
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