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By FBNews.net
"We had always thought of ourselves as the Amazon.com of vintage comics books, and we realized our site needed a look that would reflect that.
"It was clear that our customers wanted to shop quickly and easily, so we have multiple search options. You can search by title, by issue number, by genre, by publication. You can search for CGC comic books, which are encapsulated, third party graded comic books, so people who are novices when it comes to knowing how to grade a comic book can buy comics that have been graded by a professional, impartial company."
"We´ve taken our search features to the next level. I believe our website, for comics, is the finest of its kind on the Internet. I don´t think any of our competition has everything we have, and that has shown: in the last year, our sales have gone up 93% on the Internet, and that´s a tremendous jump."
When it came to creating a website design that really appealed to his customers, the old adage `Nothing succeeds like success´ came to mind:
"We created a new look for our site based on the top 10 most visited sites on the Internet. I´ve always worked that way; I´ve looked at the people I admired the most and I´ve emulated them, whether that was my father or friends or teachers. I tried to find out what made them tick, what made them successful, and then tried to incorporate those things into my own regimen.
"Model yourself after someone you admire. It doesn´t have to be someone in the same business… it doesn´t even have to be someone in business! It could be someone in politics or sports, an actor, anything. Find out how they´ve done what they´ve done, what their formula was, and incorporate that into your strategy for your business.
"When it came to business, it´s a natural direction to take: when you want to be the best, you look at who´s the best, and you try to copy or incorporate what you can from them. Absorb what is useful and discard what is not. Take what you can use and make it your own. And that´s what we´ve done with both our business and our site.
"Since we´re the premiere company in our niche, we´re trying to constantly maintain that position, and we´re constantly looking at what our competitors are doing, and if we really like what they´re doing, we´ll incorporate it into our business. Observation has been a really important tool for us."
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