Send to a customized seed list
Send to email accounts created solely for testing. All the big ISP’s offer free email accounts, so open one or two accounts per ISP. Sending to this list of addresses can provide insight into whether the message is going to the inbox, bulk folder, or is being filtered by the ISP. These test accounts are also an excellent way to check message rendering, and to verify that the message’s ‘call to action’ is above the scroll bar fold.
Check your IP address’ SenderScore
Even though it is somewhat of a marketing tool for ReturnPath, it does provide a quick analysis of your mailing server’s IP address. The score uses several factors to rate the IP from 0 to 100 (with 100 being the best). Low scores can lead to deliverability problems. For your IP’s score and score details go to
https://www.senderscore.org/.
Periodically reviewing some or all of the seven suggestions above will not only help identify deliverability problems, but will also give email marketers a better understanding of the challenges they face when it comes to getting their messages to their list members.
