3. Complement your
email campaigns. Remember to provide consistent messaging across all your communications channels. Email should be one element of your marketing mix. Reinforcing messages across multiple channels will boost overall campaign effectiveness.
4. Remember email design and delivery basics. No matter what, don’t forget the nuts and bolts of smart and effective email marketing – everything from using permission-based (opt-in) lists and good list hygiene to using clear, valuable subject lines and solid design and messages. Test your messages before you send, and maintain good relationships with the ISPs.
5. Keep improving. Even if something worked in the past, it isn’t guaranteed to continue delivering the same results. Measure the success of your campaigns. Take advantage of reporting and data analysis beyond the inbox. Test and innovate to make sure your
email campaigns continue to grow positive results.
