Though it's hugely popular with webmasters and usability professionals, some marketers have yet to realize the value Google Analytics plays when used to monitor email marketing campaigns. You
can track, evaluate, and analyze results using colorful graphs and charts. Google Analytics makes it easier to identify trends, improve usability, and increase your return on investment.
Email Marketing Campaign Setup
Using Google Analytics, email marketers gain greater control over the and cost-efficiency of each campaign by sending carefully targeted, relevant messages, improving revenue opportunities, and enhancing business reputation.
To get started, create a Google Analytics account by visiting
www.google.com/analytics. Follow the directions provided to place tracking code onto the relevant Web site files. Once you've created a Google Analytics account and placed the provided code into your Web site, you'll need to add parameters to URLs in each email marketing message. These denote which visitors arrive as a result of each email marketing campaign.
While some email marketing products add these parameters automatically, it takes just a few minutes to set it up manually.
