Google Analytics looks for a few basic values in each link, namely the campaign source, campaign medium, and campaign name. To set up these values manually, simply change the parameter names shown in parentheses below:
1. Campaign Source (utm_source). This identifies the name of your
email marketing system, such as StreamSend. If you don't use an email marketing system, you can label your campaign source "Email Marketing."
2. Campaign Medium (utm_medium). This identifies the campaign instrument used. In the case of email marketing, your medium is
"email."
3. Campaign Name (utm_campaign). This identifies the name of your campaign. The Campaign Name helps you differentiate among various campaigns or unique messages within each. Most email marketers use their message subject line or other identifying value for this parameter.
Using this process, campaign managers can monitor inbound visitor traffic for any destination URL, whether a main landing page, a product page or other sub-page.
Example: Main Landing Page
• Before tagging: http://www.example.com/
• After tagging: http://www.example.com/
?utm_source=StreamSend
&utm_medium=email
&utm_campaign=My%2BEmail%2BSubject
Example: Sub-Page
• Before tagging: http://www.example.com/index.php?page=home
• After tagging:
http://www.example.com/index.php?page=home
&utm_source=StreamSend
&utm_medium=email
&utm_campaign=My%2BEmail%2BSubject
