|
By Dan Forootan
Tracking Email Campaign Results
Once an email campaign is properly coded and delivered, Google Analytics automatically monitors resulting Web site traffic. Find out which links were most popular with your recipients, when they visited your Web site, how long they stayed, and where they navigated following arrival. Then adjust campaigns, body text layout, and other variables to improve results over time.
To view campaign results:
1. Log into your Google Analytics account.
2. On your Dashboard, click Traffic Sources.
3. View your Top Traffic Sources, or click View Full Report to see all traffic sources.
4. Locate and click the link identifying your email marketing Campaign Source. In our example above, your Campaign Source is your email marketing product: e.g., StreamSend, or "Email Marketing."
On your Campaign Source page, Google Analytics provides details on the number of visitors generated by your campaign, the number of pages they visited, average time on your Web site, percent of new visitors to your Web site, and the average bounce rate.
|
