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By Dan Forootan
Campaign managers can also drill down using the segments drop-down menu. This provides even greater detail on individual campaigns, keywords, geographic regions, browser types, operating systems, and visitor activity, such as the most popular landing and exit pages. Each results page provides the means to drill down even further and fine-tune your data.
Google Analytics dramatically enhances the abilities that e-commerce firms have in retaining and converting customers. Simply use the E-commerce tab to display purchase information to calculate ROI numbers for your campaigns.
Using Google Analytics, email marketers can discover simple ways to more effectively tailor their promotional messages, design and lay out to their audience's preferences, minimize steps in the purchase , reduce shopping-cart abandonment, improve landing-page effectiveness, and keep visitors on your Web site even longer by identifying and optimizing the weak links where most of your visitors
exit.
Use today's robust delivery and tracking tools, and make each message count.
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