In a media world in which fewer and fewer corporations control more and more of the mass media, local cable access stations have never been more important. Sure, when people hear the term “cable access,” they think of fictional low-budget slacker buddies Wayne and Garth producing “Wayne’s World” in a basement. Or perhaps they think of canned announcements scrolling at odd hours of the day and night. While cable access has its share of quirky programming, it is also an increasingly valuable tool for small town broadcasters, artists and politicians—and, particularly, viewers who can get news, information and entertainment that would otherwise go uncovered or unnoticed by the mass media.
Of course, a challenge cable access stations face that their mass media brethren do not is the task of publicizing their programming. Fortunately, a cable access email marketing campaign is easy to set up and inexpensive to execute, which assures the widest possible audience sees these important shows.
Many newspapers won’t carry the programming listings for local cable access stations, so with email marketing, cable access stations will accomplish an important objective. However, email marketing for cable access stations is doubly important because, rather than just letting local residents know what the station produces and when the shows air, it also finds the people who can appear on these shows.
There are a lot of talented people in these local communities who just need an opportunity to show their wares and who will be invigorated by the opportunity to create programming on a tight budget. A cable access email marketing campaign can alert these artists and actors to the presence of a local station that is not only willing to air their show but eager to give it a home.