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How Can Cable Access Stations Promote Themselves Via Email Marketing?
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By Dan Forootan


While small town politics may not get the attention of a presidential race, the races for the mayor’s office and other positions are just as important to local residents. The network stations in a state can’t air a debate for every municipality, but this type of political programming is the lifeblood of a cable access station. Alerting local politicians of a station’s willingness to host a debate via a cable access email marketing campaign will not only result in compelling programming but also earn the station respect from the politicians as well as viewers.

Setting up an email campaign for cable access stations is simple and cost-effective for the station. A message can air at the end of every program asking viewers to email the station to ensure they receive regular updates from the station about its programming and personalities. Anyone who will take the time to seek out local cable access programming will certainly be amenable to the idea of sending an email to the station and being a part of the cable access email marketing campaign.

An email campaign for cable access stations can be implemented with the help of email marketing software. Such a program can easily manage email addresses and help the station send out targeted email blasts with information custom-tailored to individual viewers’ preferences. Email marketing programs are easy to install, cost-effective, and will be an investment that pays off for both the station and the surrounding community!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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