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By Dan Forootan


Lawyers can also build the database for an email campaign for lawyers outside of the office. If the lawyer has enough money in the budget, he or she can place an ad in the local newspaper, inviting readers to email the office to ask questions, set up an appointment, or stay informed of the latest legal news. There are also plenty of free ways in which a lawyer can promote legal services, too. But most importantly is collecting the email addresses and then investing in high quality email marketing software to help manage the email contact list as it grows. Email marketing software programs allow you to quickly customize each email with your firm’s logo and company information, so that recipients will easily know who sent each email blast. Plus, you can tailor each profile in your list of contacts to reflect the personal information of each client or contact- and then set automatic emails for each person as a reminder of upcoming court dates, document filing deadlines, appointments, and more.

For busy lawyers, email marketing campaign management does not have to be a time-consuming, complex, and expensive proposition. Each campaign can be set up in just moments, with easy, user-friendly email marketing software. You can decide whether you want to handle the management of your email contact list yourself or if you want to entrust your email marketing campaigns to a part-timer, paralegal, or office manager. There is no special training required, so you can take control or step back from the day-to-day management of your email marketing campaigns. The choice is yours!

For many professions, the answer to promotional questions is email marketing. Lawyers, in particular, can thrive with a successful and consistently managed email marketing campaign. Whether you’re looking for new clients or keeping in touch with existing clients, email marketing campaigns for lawyer’s offices are a great idea!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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