Independent musicians seem to have the best of both worlds: They are able to record the music they love without the pressures of dealing with a major record company operated by bottom-line minded corporate executives.
But the—pardon the album pun—flip side to being signed by a cutthroat record label is the promotional opportunities it provides. Even these days, when record labels are spending less and less yet still expecting immediate results, they provide a budget that independent labels can’t hope to match. So what do independent musicians do in order to spread the word about their music and activities? The answer is an email campaign for independent musicians.
Indeed, an independent musician’s email marketing campaign is the perfect way to engage both the artist and his or her fan base. Those who seek out independent musicians—or remain a fan of an artist after he or she is dropped from a major label and forced to take the independent route—will be particularly eager and likely to participate in this type of grassroots marketing by offering up their email addresses.
There are numerous methods by which independent musicians can solicit email addresses and implement a successful independent musician’s email marketing campaign, including concerts, promotional appearances and via their own websites. The latter is the best and fastest way of building a database that is uniquely your own. Simply have a spot on the homepage where visitors are prompted to enter their address to learn the latest news about the band, including information about concerts and album releases.