Home | Contact | Advertising
Small Business, Information, Resources, Articles - SmartBiz.com
Members Login:
Sign Up Forgot?
SALES & MARKETING
Marketing Online
Email Marketing
Search Marketing
Selling
PR
ONLINE BUSINESS
E-Commerce
Website Creation
Productivity
Accounting
CRM
Web-based Software/SaaS
BUSINESS STRATEGIES
Case Studies
Smart Answers
Videos
Podcasts
Smart Blog
Human Resources
Management
BITS & BYTES
PCs & Online Equipment
Mobile Computing
Security/Business Continuity
Telecom/Office Networks
Small Business Products
FORUMS & RESOURCES
Free White Papers
Tools and Calculators
SmartBiz Forum
Legal & Business Forms
News Feeds
Featured Webcasts & Videos
Franchise Offers


 
SMALL BUSINESS AND STARTUPS INTERNET TECHNOLOGY RESOURCES
Search SmartBiz:
Forms and
Downloads
Free
White Papers
Special
Offers
SmartBiz
Blog
Free Email
Newsletters
Email Marketing
Chiropractors and Email Marketing
Email ArticleEmail Article
Print ArticlePrint Article
Increase Text SizeIncrease Text Size
Decrease Text SizeDecrease Text Size
Del.icio.us
Digg This
Bookmark and Share

By Dan Forootan

It’s true: just like with the police, you never think you’ll need a chiropractor until you actually need one. And when you need one—oh boy, do you ever need one. As we get older, the odds of suffering painful back woes that won’t disappear with a simple combination of heat and ice increase. Fortunately, a chiropractors’ email marketing campaign will help both the chiropractor and his patients now as well as in the future.

Generating a chiropractors’ email marketing campaign can pay dividends for a chiropractor for years to come. The more people on the list, the more opportunity to generate business by word of mouth. When someone needs a chiropractor, he or she is not likely to want to spend a whole lot of time searching the Yellow Pages or the Internet for a local chiropractor. He or she will need a chiropractor—now—and will rely on friends to direct him or her in the right direction. A chiropractor email marketing program might not seem like a traditional word of mouth operation, but it is. The more emails collected by a chiropractor, the more successful the chiropractor’s email marketing campaign will be for all involved.

The greatest benefit of the chiropractors email marketing campaign is how simple and cost-effective it is to set up and manage. When it comes to email marketing, chiropractors have no lack of opportunities to continue building their database of addresses. The first and most obvious setting in which to collect email addresses is the office. Have a clipboard and sheet of paper at the receptionist’s desk where patients can write their name and email address. Let patients know email is the best way to stay informed about everything regarding the chiropractor’s practice—from office hours to unexpected closings to enticing offers and general health news that will help patients keep their backs in good shape.

| 1 | 2 | Next page »
Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
Add a Comment View Comments
Small Business Home

SmartBiz Shop
Free Magazines
CRN Delivers comprehensive coverage of technology from a solution providers perspective.


Subscribe Now

All Magazines
Promotional Items with Your logo
 
Women's long sleeve turtleneck
Women's long sleeve turtleneck sweater is gently contoured for feminine fit.
     
 
Laser Engraved Pen
Laser Engraving - Hi tech aluminum barrel pen with rubber grip. Over 300,000 More Promos
Smart Services
Spacer
Spacer
Spacer Siteguys
Spacer
Spacer Email Marketing
Spacer
Add Your Logo Now
Spacer
Get Your Business Online
Build a Website Host Your Website Market Your Business Online
Business Form Downloads
Legal Forms Business Forms
Smart Forums
Recent Postings
Stimulus or "Pork"ulus?
Blog: How Do You Know What Insurance Is Right for Your Business?
If Layoffs Are Necessary, Protect Your Business
Blog - Do You Have Email and Internet Usage Policies in Place?
MORE


Home | Contact | Advertising
© 2014-2016 SmartBiz. All rights reserved. Privacy Statement and Terms of Service
Small Business Home | Business Tools | Online Business | Bits & Bytes | Sales & Marketing | Business Strategies | Forums & Resources
Email Marketing & HTML Email Driven By: Hosted By:   Design By:
Email Marketing
 
XML LogoRSS Logo
Receive our stories via SmartBiz XML/RSS feeds.
Include our stories on your website through SmartBiz javascript content feeds.