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Chiropractors and Email Marketing
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By Dan Forootan


Chiropractors can also solicit new patients before they actually become patients, thanks to email marketing. Your emails can be forwarded from existing patients to their contacts, vastly increasing the odds you’ll generate new business via word of mouth. And every email should have information such as your contact number and link to your website (so that people can contact you immediately in case of emergency) and an ability to subscribe to the email marketing campaign so that further updates are automatically sent. Make sure, too, that the logo of your company/office is included at the top of the email—a little brand recognition can go a long way in email marketing.

Once the email addresses have been collected, the chiropractors’ email marketing campaign can begin! Most chiropractor offices are small “Mom and Pop” operations in which every dollar counts, but the email marketing software needed for a successful campaign is inexpensive to buy and, often, even less costly to maintain than you would have expected. Your database can be managed by someone in the office with a reasonable amount of computer experience. If there is nobody who feels comfortable enough to manage the program, outside training and help is available at very reasonable rates.

A chiropractors’ email marketing campaign is almost as important for the patients as it is for the chiropractors. Each party needs the other and a chiropractor email marketing campaign will allow each side to easily stay in touch with the other. Plus, patients will know help is only a click of the mouse away!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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