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Promote Bowling Alleys via Email Marketing
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By Dan Forootan

In these tough economic times, inexpensive, old-fashioned family fun activities are becoming new again. And there aren’t many more traditional methods of entertainment than bowling. If you’re of a certain age, you recall keeping score by hand, or how, in the days before cell phones, emails, text messaging and social media, a bowling league was one of the best ways to meet people and to stay in touch with them.

Like everything else, going to the bowling alley has gotten more expensive over the years and the managers of bowling alleys have had no choice but to raise prices for leagues. But bowling—whether casually or in a league—remains one of the best and most cost-efficient ways to spend a night and stoke the competitive juices. With such benefits for such a minimal cash outlay, there are more people than ever searching for an activity like this. And alleys can directly promote themselves to this eager base of potential customers with a bowling alley email marketing campaign.

A bowling alley’s email marketing campaign is as essential to the alley as it is the community because it’s a cost-effective method of advertising. Local newspapers are far smaller than even just five years ago, meaning advertising space is harder to get and more expensive than ever before. And most alleys can’t afford to advertise on television. Fortunately, a bowling alley’s email marketing campaign is almost as easy to set up as it is inexpensive.

While bowling might be a decidedly old-fashioned activity, just about everyone who participates in it has an email address. Ask bowlers for their email addresses and let them know that email is the best way to stay in touch and stay informed of news about the bowling alley and the league as well as any schedule changes. You can even offer special email-only coupons for loyal customers.

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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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