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Promote Bowling Alleys via Email Marketing
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By Dan Forootan


Soliciting email addresses from every visitor is more important than getting those of the regulars, though. The casual bowlers are the ones alleys need to target most specifically in each campaign. Bowling alley email marketing is a great way to gently remind the occasional bowler of the inexpensive entertainment option located just down the road and of remaining in his or her mind when he or she is looking for something to do. Make sure to include the logo for your bowling alley at the top of the email as well as contact information, a link to the website and information on how to subscribe to the email marketing campaign. These messages can also be easily forwarded, which increases a bowling alley’s odds of creating word of mouth business.

The software required for a bowling alley’s email marketing campaign, meanwhile, is quite affordable regardless of budget and easy to implement. If there is not a staffer available who can handle your bowling alley’s email marketing campaign, there are plenty of email marketing experts who can come in for a nominal fee and tutor alley employees on the finer points and the ins and outs of the email marketing campaign.

Sports teams, junior leagues and sporting venues are finding out how valuable it is to be involved in email marketing. Bowling alleys are no different! A bowling alley email marketing program will keep current customers engaged while tapping into new clientele. If you operate a bowling alley, you can’t afford NOT to conduct an email marketing campaign. Don’t wait—begin your email campaign for bowling alleys today!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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