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Email Marketing for Car Dealerships
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By Dan Forootan


The best part about email marketing for car dealerships is how easy it is to implement the email marketing software. It can be started by arming each member of the sales staff with a pad and a pen and asking anyone with whom he or she meets to write down their email address. It is more routine for someone to freely give out an email address today than it was to give out a phone number 20 years ago.

Once in possession of this information, anyone in the office with computer training can implement the email marketing software and manage the program—no need to hire a third party to handle things. Each message can be easily customized (with the logo of the dealership, links to the company’s website and telephone contact numbers, etc.) so that recipients know they are getting a real message from a business they want to hear from, not a piece of spam.

Whether you are sell new cars from big names such as Hyundai and Toyota, or you’re a used car lot appealing to a more budget-conscious buyer who hopes to select a pre-owned vehicle and coax many more years out of it, email marketing for car dealerships is a viable and productive solution. If you own a car dealership, email marketing software is a must for your business!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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