Home | Contact | Advertising
Small Business, Information, Resources, Articles - SmartBiz.com
Members Login:
Sign Up Forgot?
SALES & MARKETING
Marketing Online
Email Marketing
Search Marketing
Selling
PR
ONLINE BUSINESS
E-Commerce
Website Creation
Productivity
Accounting
CRM
Web-based Software/SaaS
BUSINESS STRATEGIES
Case Studies
Smart Answers
Videos
Podcasts
Smart Blog
Human Resources
Management
BITS & BYTES
PCs & Online Equipment
Mobile Computing
Security/Business Continuity
Telecom/Office Networks
Small Business Products
FORUMS & RESOURCES
Free White Papers
Tools and Calculators
SmartBiz Forum
Legal & Business Forms
News Feeds
Featured Webcasts & Videos
Franchise Offers


 
SMALL BUSINESS AND STARTUPS INTERNET TECHNOLOGY RESOURCES
Search SmartBiz:
Forms and
Downloads
Free
White Papers
Special
Offers
SmartBiz
Blog
Free Email
Newsletters
Email Marketing
Pharmacies and Email Marketing
Email ArticleEmail Article
Print ArticlePrint Article
Increase Text SizeIncrease Text Size
Decrease Text SizeDecrease Text Size
Del.icio.us
Digg This
Bookmark and Share

By Dan Forootan


An email marketing campaign is also essential to a pharmacist because it will help generate the purchase of non-prescription incidentals that are nonetheless the lifeblood of pharmacies. Email marketing doesn’t have to be just about prescriptions and medication—if you’re having a sale on certain foods, drinks or stationary, let consumers know. There’s no reason to forfeit sales of these staples to the bigger stores—encourage customers to do all their shopping at your pharmacy!

The email marketing software necessary for campaigns is also inexpensive to purchase—very important with independent pharmacists operating on a thinner budget than ever—and easy to implement by anyone with a modicum of computer training. Email marketing for pharmacies is simple to begin: just solicit email addresses at the store and/or by offering a prompt on the website inviting users to type in their email address. Getting email addresses from older clientele likely to frequent independent pharmacies may be difficult, but pharmacists can tap into an unusual market here: the adult children of older customers, who often pick up prescriptions for their parents or grandparents. Let these adult children know that email is the best way to stay informed about the pharmacy and ask for their email addresses so that the whole family can remain up to date on all the pharmacy offers.

Email marketing for pharmacies is an essential way for an independent pharmacist to remain in business and continue to thrive despite the plethora of other options available to consumers. And the email marketing software a pharmacist needs is uncomplicated and cost-effective, from purchase to execution. If you’re a pharmacist, begin looking into email marketing software today!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
Add a Comment View Comments
Small Business Home

SmartBiz Shop
Promotional Items with Your logo
 
     
 
Smart Services
Spacer
Spacer
Spacer
Spacer
Add Your Logo Now
Spacer
Get Your Business Online
Build a Website Host Your Website Market Your Business Online
Business Form Downloads
Legal Forms Business Forms
Smart Forums
Recent Postings
Stimulus or "Pork"ulus?
Blog: How Do You Know What Insurance Is Right for Your Business?
If Layoffs Are Necessary, Protect Your Business
Blog - Do You Have Email and Internet Usage Policies in Place?
MORE
Home | Contact | Advertising
© 2018-2020 SmartBiz. All rights reserved. Privacy Statement and Terms of Service
Small Business Home | Business Tools | Online Business | Bits & Bytes | Sales & Marketing | Business Strategies | Forums & Resources
Browse Abandonment & Cart Abandonment Driven By: Hosted By:   Design By:
Browse Abandonment
 
XML LogoRSS Logo
Receive our stories via SmartBiz XML/RSS feeds.
Include our stories on your website through SmartBiz javascript content feeds.