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How Can Realtors Improve Business with Email Marketing?
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By Dan Forootan


A real estate email marketing campaign can also be customized to a specific area, depending on the preferences of the recipient, and feature images of houses along with links that will open in a new window and provide the user a much better picture of the property. The "click thru" rate on these messages will also be high as the recipients click on multiple images in search of one or more houses they want to visit in person.

Starting and managing a real estate email marketing campaign is also inexpensive and uncomplicated. Email marketing software fits any budget and can be handled by anyone with a cursory knowledge of computers. There is no need to hire someone else to take care of your real estate agency’s email marketing campaign—it’s something a staff member or office secretary can take care of. These programs can be built in just a few minutes—simply ask prospective clients for their email addresses when they visit your office or offer a prompt on your website inviting people to type in their email addresses.

Email marketing software is something every realtor must have. Buy it today and you’ll enjoy the benefits of successful real estate email marketing campaigns for years to come!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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