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How Can A Website Promote Itself Via Email Marketing?
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By Dan Forootan


There is no better way to evaluate how an advertising campaign is faring than by harnessing the power of website email marketing. You can measure where your message is going, how quickly it is being opened by recipients and how much time they spend reading the message as well as how often they click on whatever links are contained therein. Email marketing software is straightforward and easy to use, with a variety of features that you can customize to fit your needs – from adding your company logo to creating automatic birthday or special occasion emails to let your customers know you’re thinking about them.

Most importantly, email marketing for websites is the best and most productive way for a company to promote itself because the ratio of investment to payoff is tilted dramatically in favor of the company. It costs little to begin email marketing for websites and little to maintain these programs. It is also easy to learn how to start and manage a website email marketing campaign. Anyone starting a “dot-com” business has the computer expertise necessary to handle email marketing for websites.

Doing business online is the new mainstream, the new “traditional” way of doing things. You’re proving that by starting your own web business; now take the next step by promoting that business with email marketing. For websites, the best and most budget-friendly way to promote what they’re selling is with software specifically designed to manage email marketing campaign information. Start spreading the word about your website with a customized email marketing campaign today!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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