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Promote Local Bike Races via Email Marketing
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By Dan Forootan


The bike riding community is a tight-knit one, so email marketing for bike races can actually start in stores that sell bicycles. Let the owner know you’re organizing a race and that you want to not only find competitors but also build a database of email addresses so that the race is much more than a one-time thing. The owner will most likely allow you to place a sign-up sheet in the store promoting the race and inviting those who are interested to put down their email addresses.

Once you have some addresses, the bike race’s email marketing campaign can begin! Input the addresses and keep riders informed of race news and schedules. For bike races, email marketing campaigns can cost little to implement—there are many affordable email marketing software packages on the market—and the campaigns can be maintained by anyone with a working knowledge of computers.

When organizing bike races, email marketing is a must for anyone who wants to build and promote a bike race and find the largest pool of entrants possible. Many other athletic events have been promoted via email marketing. Bike races can benefit, too, so check out email marketing software today!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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