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By Dan Forootan


Those who update their sites on a daily or near-daily basis shouldn’t send emails following EVERY update—you don’t want to run people off! But a freelance email campaign every week or so alerting subscribers to the newest stories in your archive is an effective way of keeping your name out there and ensuring your name will be on the tip of the tongue—or, more accurately, at the fingertips—of a newspaper or magazine editor who needs someone in a pinch.

So what is the best thing about a freelance writing email marketing campaign? It is inexpensive and easy to set up and even easier to maintain! You can solicit email addresses by placing a small prompt on your site asking visitors to provide their email address. If someone took the time to find your site and give you an email address, then that person is certainly someone you want to stay in touch with down the road. User-friendly email marketing software is the perfect way to do so.

Email marketing software is available at pricing suited for all budgets. It’s simple to manage, no matter your level of computer expertise. Customizable templates allow you to personalize each message. Plus, you can track and generate a report on the successful delivery rate of your emails, so you’ll always know who’s reading your blasts and who isn’t. You can even refine your target audience – adding personal data such as birthdays or anniversaries, or which individuals are interested in your writing on a particular subject. Email marketing software even gives you the freedom to add or delete email addresses and update information with just the click of a mouse.

A freelance writing email marketing campaign is a great and cost-effective way for freelancers to increase business and revenues in a tough economy. Begin your freelance email campaign today!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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