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By Dan Forootan


It’s easy to build the database of addresses necessary to begin email marketing. For authors who have already established websites through which they promote and archive their work, soliciting email addresses, both via a small prompt on the home page and by inviting readers to send you emails discussing your writings, is easy.

Collect these emails and then invest in email marketing software. With affordable, user-friendly email marketing software, you can send out emails promoting the release of your book—to readers as well as local media—and then send emails announcing any appearances you’ll make to promote the book, such as signings and readings. In addition to helping you publicize promotional events for your book that you’ve organized yourself, an author’s email marketing campaign can also help you land important and potentially profitable signings and readings because you’ll be able to inform bookstores and libraries of your ability to target your core audience with direct email marketing.

As easy as it is to build the database, it’s almost as simple to implement the email marketing campaign. With email marketing software, your campaign is not only inexpensive—anyone can find room in the budget for it—but also uncomplicated to manage. Adding and deleting email addresses can be done with the click of a mouse, and the email marketing software allows you to track the delivery of your messages, which helps you further define and pinpoint your audience. Email marketing for authors is a necessity today—begin your campaign today!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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