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Artists Can Promote Their Work Via Email Marketing
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By Dan Forootan


Once the email addresses are collected, the artist email marketing campaign can begin! Sending emails to interested users is a wonderful way to keep fans and visitors informed. More importantly, itís an inexpensive way to do so, and one that maximizes your minimal investment. If recipients are interested, they will forward the information you send them on to family, friends, and co-workers, thus further expanding your reach. Just think - when an artist places an ad in the newspaper, he or she has no idea how many truly interested people it reaches. Who skips right over that section or misses the ad entirely? There are no such worries with targeted email marketing campaigns!

The artist email marketing campaign can continue to build after the initial rollout. At showings and appearances, solicit email addresses of visitors and let them know that joining your mailing list is a great way to stay up to date on future events and projects.

The value of email marketing for artists is enhanced by how simple the software is to use. With just a click of the mouse, artists can add (or delete) accounts and email addresses as well as track and enhance the successful delivery rate of messages or personalize data with birthdays, anniversaries, favorite works, and more.

Email marketing for artists is an essential part of doing business in the 21st century. An artist email marketing campaign will provide immediate and long-lasting benefits that no self-respecting artist can do without. Look into email marketing software today!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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