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By Dan Forootan


The best part about email marketing for retail electronics is the cost, or the relative lack thereof. The biggest “big box” store and the smallest “Mom and Pop” operation alike will find email marketing far less expensive—and therefore far more profitable—than the usual method of buying an ad in a newspaper or buying 30 seconds of airtime on a local or national radio or television station.

A retail electronics email marketing campaign is inexpensive to start and the minimal investment means a bigger return for the company. With affordable, easy-to-use email marketing software, email addresses and accounts can be added (or deleted) with the click of a mouse while the delivery of messages can be tracked to ensure optimal delivery and further refine the target audience.

Email marketing for retail electronics is not just the newest way for businesses to advertise today, it is the best—and, pretty soon, quite possibly the only—way to do so! Retail electronics email marketing campaigns are can’t-miss affairs for electronics industry vendors of every size! Once you begin to construct and eventually roll out these email marketing campaigns, you’ll wonder how you ever did business without them! Begin your email marketing campaign today!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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