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Why Add Social to Your Email Marketing
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By Louis Chatoff


I recommend you use an email service provider that has already done the work for you and will allow you to easily take your current email marketing directly over to Facebook. I am talking about a couple of clicks: selecting a template designed for social media, adding a Fan Page title, a professional looking sign-up form (you might as well build your email audience while you are at it). Do this and you have a social solution that is integrated with your current email marketing campaigns. Ask your current you email service provider if they have added such a simple solution.

When you create email messages, simply add a link to your new Fan Page and watch the clicks by people who want to know more about your products and services. These increased clicks will also help your overall delivery by building on your positive engagement. The more clicks, the more the email filters will know that people want your message, and the more it will be delivered to the inbox.

Integrating social media with your current mail marketing efforts will pay dividends, and it can be done through the same service as your email marketing granted you are using the right email marketing service.

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