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By Dan Forootan


Email marketing and college groups will be a successful marriage no matter what the groups are promoting, as it guarantees that the specific audienceóthose most interested in participating in the groupóis targeted. Almost as importantly for college groups, email marketing will also keep a group visible to those who are initially uncertain about joining.

College is a time of indecision for students, many of whom will change their majors and interests seemingly by the day. For college groups, email marketing ensures that those in charge of these groups will stay in touch with uncertain members of the student body who might have been interested in, say, the campus newspaper at the beginning of freshman year. They may not have joined up initially, but they regained interest in contributing to the publication a year or two later. Email marketing keeps groups visible to these students and personalized messages make it more likely they will overcome their uncertainty and shyness and eventually rejoin the group.

The problem with the old bulletin boards was that you had to scan all sorts of slips of paper to find the information you needed. Who knows how many interesting clubs or fun parties you might have missed out on because you didnít see their small advertisement? Thereís no reason for todayís students to similarly miss outónot with a college groupís email marketing effort so easy to implement and execute! Email marketing for college groups will guarantee a mutually successful experience for groups and their members. With the school year underway, look into this marketing method today!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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