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How Email Marketing Can Help Hairdressers
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By Dan Forootan


In addition, email marketing software is quite inexpensive and can be handled by anyone with even the most minimal amount of training. Hairdressers don’t have to worry about spending hours of free time at home working on email campaigns—hairdressers and email marketing is a relationship that can require just a few minutes at the salon, where the hairdresser can take advantage of some down time to input email addresses and execute effective email campaigns.

Hairdressers and email marketing is also a good fit because email marketing allows users to “stagger” their messages so that they arrive with predictable, yet far from overbearing, regularity. Many people like to get a haircut once a month. The hairdresser can send out emails at certain intervals—say, twice per month—that ensures these messages land in an inbox just when someone is thinking of getting a haircut.

Along those lines, while few people associate reading an email with making an impulse buy, email marketing for hairdressers will generate plenty of impromptu walk-up business. Perhaps a client knows he or she is overdue for a haircut, or has to get one for a family function, but has been putting it off. What better way to inspire that person to get up and head to the hairdresser than with a personalized email that provides a gentle and friendly reminder that the hairdresser is waiting with a smiling face?

Business is good for hairdressers but it can always be better. Email marketing for hairdressers will distinguish an individual or salon from the competition and help keep his or her busy all day long!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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