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Car Washes and Email Marketing
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By Dan Forootan


One of the best parts about car washes and email marketing is how personal the message is for the recipient. No longer does a carwash owner have to worry about potential clientele overlooking his small ad in the local paper. These emails are sent straight to the customer’s inbox and can easily be optimized with a company logo within the body of the email as well as the customer’s name in the subject line. Email marketing software also makes it very easy to participate in the modern version of word-of-mouth by allowing recipients to forward the message on to family and friends.

Car washes can also distribute the message as frequently as they wish. For example, messages can be sent out after winter storms turn roads into snowy and muddy messes. And when the weather is at the other end of the spectrum, an email can be sent out reminding customers how good a freshly washed car looks in the sunlight. These specially timed messages—as well as regularly scheduled emails—will do a great job of generating “walk-up” business. People might know they need to get one or more of their cars washed, but may not be moved to actually do it until they get a reminder in their inbox!

The best part of car washes and email marketing: the email marketing software required is inexpensive and so easy to operate that it can be implemented by just about anyone. Managing these programs is also quick and straight-forward—it won’t take long at all to put in email addresses and begin the campaign. Car washes and email marketing are a perfect fit—find out more today!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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