Home | Contact | Advertising
Small Business, Information, Resources, Articles - SmartBiz.com
Members Login:
Sign Up Forgot?
SALES & MARKETING
Marketing Online
Email Marketing
Search Marketing
Selling
PR
ONLINE BUSINESS
E-Commerce
Website Creation
Productivity
Accounting
CRM
Web-based Software/SaaS
BUSINESS STRATEGIES
Case Studies
Smart Answers
Videos
Podcasts
Smart Blog
Human Resources
Management
BITS & BYTES
PCs & Online Equipment
Mobile Computing
Security/Business Continuity
Telecom/Office Networks
Small Business Products
FORUMS & RESOURCES
Free White Papers
Tools and Calculators
SmartBiz Forum
Legal & Business Forms
News Feeds
Featured Webcasts & Videos
Franchise Offers


 
SMALL BUSINESS AND STARTUPS INTERNET TECHNOLOGY RESOURCES
Search SmartBiz:
Forms and
Downloads
Free
White Papers
Special
Offers
SmartBiz
Blog
Free Email
Newsletters
Email Marketing
Email Marketing Can Help Custom Publishers
Email ArticleEmail Article
Print ArticlePrint Article
Increase Text SizeIncrease Text Size
Decrease Text SizeDecrease Text Size
Del.icio.us
Digg This
Bookmark and Share

By Dan Forootan


Advances in email marketing software also make it possible for a custom publisher’s email marketing campaign to generate plenty of “word of mouth” business. If a client is satisfied with the work of a custom publisher, he or she can forward these messages on to other people looking for a custom publisher, which will in turn provide the custom publisher a wider audience.

Generating a custom publisher’s email marketing program strategy is a simple and efficient process. Since most custom publishers communicate with clients exclusively via email, there’s no need to spend time collecting these addresses. Inputting email addresses requires little time as well, and anyone with a minimal amount of computer experience can handle the management and implementation of the email marketing strategy for custom publishers. There’s no need to hire anyone to oversee a custom publisher’s email marketing initiatives, which is particularly vital since most custom publishers are smaller “Mom and Pop” operations in which every dollar must be monitored.

Most custom publishers do an excellent job of meeting their clients’ needs. There’s no better way to spread the word, publicize efforts and works and find the new business vital to the lifeblood of any company than email marketing for custom publishers. The busiest time of the year has already begun, so custom publishers shouldn’t wait any longer—formulate an email marketing strategy as soon as possible!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
Add a Comment View Comments
Small Business Home

SmartBiz Shop
Promotional Items with Your logo
 
     
 
Smart Services
Spacer
Spacer
Spacer
Spacer
Add Your Logo Now
Spacer
Get Your Business Online
Build a Website Host Your Website Market Your Business Online
Business Form Downloads
Legal Forms Business Forms
Smart Forums
Recent Postings
Stimulus or "Pork"ulus?
Blog: How Do You Know What Insurance Is Right for Your Business?
If Layoffs Are Necessary, Protect Your Business
Blog - Do You Have Email and Internet Usage Policies in Place?
MORE
Home | Contact | Advertising
© 2018-2020 SmartBiz. All rights reserved. Privacy Statement and Terms of Service
Small Business Home | Business Tools | Online Business | Bits & Bytes | Sales & Marketing | Business Strategies | Forums & Resources
Browse Abandonment & Cart Abandonment Driven By: Hosted By:   Design By:
Browse Abandonment
 
XML LogoRSS Logo
Receive our stories via SmartBiz XML/RSS feeds.
Include our stories on your website through SmartBiz javascript content feeds.