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By Dan Forootan


The best thing about wedding planners and email marketing is that the campaign can be executed slowly over time as the planner begins to rely less and less upon traditional means of promotion. A wedding planner who has committed to a bridal expo can solicit email addresses there and let patrons know itís the best way to stay in touch moving forward. And someone who is still placing ads in bridal magazines can make sure to include an email address and note how advantageous it is to be on the email list to be eligible for special offers or discounts.

The email marketing software, meanwhile, is easy to install, manage and customize. The software is a one-time expense that will allow a planner to save money in the short and long run. And presuming that most wedding planner these days are adept with computers, he or she can easily handle the software and avoid the need to add staff. Most importantly for wedding planners, an email marketing message can be customized so that it includes personal salutations, the plannerís logo and contact information as well as bits of information about the planner plus links to his or her website and the accompanying pictures of previous weddings or client testimonials.

Email marketing for wedding planners is a great revenue and promotional stream that most in the field have yet to experience. Donít play ďcatch upĒ with your competitionóbegin your wedding plannerís email marketing agenda today!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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