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By Dan Forootan


Use the email marketing software as a unique method of promotion. Word of mouth is a far different beast for writers these days than it was during the heyday of newspapers and magazines, when sharing the work of somebody new was as easy as handing over the print product. Email marketing of bloggers ensures that writers who are making their way in new media will build an audience as organically as their ink-stained predecessors.

Weekly or twice-weekly emails can include the snippets of earlier blogs with links to the complete work as well as images such as the writer pecking away at a keyboard. Such touches will lend a personal feel to the blog and further encourage readers to get engaged. And, of course, these messages can easily be forwarded on to someone who hasnít yet read the blog, which is the objective behind email marketing for bloggers.

Most notably, the email marketing software is inexpensive and easy to install and manage. This is vitally important to bloggers, who obviously know their way around computers and donít have the money to spend on expensive programs nor on hiring someone to handle a bloggers email marketing initiative.

The most gratifying thing for bloggers is how easy it is to continue working even when corporate America declares otherwise. But everyone who has ever had a byline wants his or her work read. Email marketing of bloggers will help these hungry and eager writers find their audience!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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