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How Email Marketing Can Help Wedding Photographers
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By Dan Forootan


All that said, the best thing about email marketing for wedding photographers is the all-in-one capability such a program provides. These messages—which can be timed to go out as often or as infrequently as necessary—should be chock full of information about the photographer and his or her studio. Include links to the website as well as samples of previous work and client testimonials. The photographer should also include a schedule along one side of the email (just listing generalities, such as the town or county in which the wedding is being held) to let people know he or she is in demand.

Email marketing software also allows these messages to be easily forwarded to other interested parties. While traditional word of mouth remains a valuable advertising and marketing tool, email marketing for wedding photographers provides an unmatched opportunity to quickly land business. Someone could send the email to a friend and the photographer could have a new client in mere hours.

In addition, the software necessary to implement a wedding photographer’s email marketing program is inexpensive to obtain and very easy to install and manage. There’s no need for a photographer to reduce his or her profits by hiring someone else to handle the software.

Email marketing for wedding photographers allows these talented chroniclers to inform the largest audience possible of their talents. Look into the marriage of wedding photographers and email marketing today!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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