Home | Contact | Advertising
Small Business, Information, Resources, Articles - SmartBiz.com
Members Login:
Sign Up Forgot?
SALES & MARKETING
Marketing Online
Email Marketing
Search Marketing
Selling
PR
ONLINE BUSINESS
E-Commerce
Website Creation
Productivity
Accounting
CRM
Web-based Software/SaaS
BUSINESS STRATEGIES
Case Studies
Smart Answers
Videos
Podcasts
Smart Blog
Human Resources
Management
BITS & BYTES
PCs & Online Equipment
Mobile Computing
Security/Business Continuity
Telecom/Office Networks
Small Business Products
FORUMS & RESOURCES
Free White Papers
Tools and Calculators
SmartBiz Forum
Legal & Business Forms
News Feeds
Featured Webcasts & Videos
Franchise Offers


 
SMALL BUSINESS AND STARTUPS INTERNET TECHNOLOGY RESOURCES
Search SmartBiz:
Forms and
Downloads
Free
White Papers
Special
Offers
SmartBiz
Blog
Free Email
Newsletters
Email Marketing
Concert Promoters and Email Marketing
Email ArticleEmail Article
Print ArticlePrint Article
Increase Text SizeIncrease Text Size
Decrease Text SizeDecrease Text Size
Del.icio.us
Digg This
Bookmark and Share

By Dan Forootan


But email marketing software makes it easyónot to mention inexpensiveóto embark upon a concert promoterís email marketing program. A simple and inviting subject line that dangles vital concert information guarantees that music fans will open the email. Nobody wants to miss out on a limited time offer or the opportunity to buy tickets to a hot show!

A concert promoterís email marketing initiative also allows the promoter to offer the type of multi-media message that is impossible on the radio or in the newspaper. Most promoters handle multiple shows, so each of these can be advertised within the body of the message. Give readers an idea of what they might expect to see live, too, by embedding YouTube links of the artistsí videos and/or concert performances.

In addition, email marketing software allows the recipients to feel as if the message was aimed directly at them while also encouraging them to forward the email to other friends who might be interested in the concert. The only thing better than going to a concert, is sharing it with a friend who is just as passionate about the headliner. Concert promoters and email marketing software can make this happen for fans across the country and, indeed, around the world.

Best of all, email marketing software is cost-effective and campaigns are easy to implement by anyone with a modicum of computer expertise, which will further allow promoters to keep costs down. Add it all up and itís clear that introducing concert promoters and email marketing is the most effective way to entice fans to head out to see their favorite bands!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
Add a Comment View Comments
Small Business Home

SmartBiz Shop
Promotional Items with Your logo
 
     
 
Smart Services
Spacer
Spacer
Spacer
Spacer
Add Your Logo Now
Spacer
Get Your Business Online
Build a Website Host Your Website Market Your Business Online
Business Form Downloads
Legal Forms Business Forms
Smart Forums
Recent Postings
Stimulus or "Pork"ulus?
Blog: How Do You Know What Insurance Is Right for Your Business?
If Layoffs Are Necessary, Protect Your Business
Blog - Do You Have Email and Internet Usage Policies in Place?
MORE
Home | Contact | Advertising
© 2018-2020 SmartBiz. All rights reserved. Privacy Statement and Terms of Service
Small Business Home | Business Tools | Online Business | Bits & Bytes | Sales & Marketing | Business Strategies | Forums & Resources
Browse Abandonment & Cart Abandonment Driven By: Hosted By:   Design By:
Browse Abandonment
 
XML LogoRSS Logo
Receive our stories via SmartBiz XML/RSS feeds.
Include our stories on your website through SmartBiz javascript content feeds.