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By Dan Forootan


Think of an event planner’s email marketing as word of mouth for the Internet era—and an essential component for any person operating a business. Let’s face it: everyone’s attention spans are shorter these days. No matter how well event planners fare, a client may misplace their phone number or contact information when it comes time to recommending them to someone else. With event planners’ email marketing, satisfied clients can just search their email for the correct message and forward it along.

The ability to share messages with other people is just one of the many interactive features of email marketing for event planners. Within the body of the email the event planner can include photos from and blurbs about previous parties, client testimonials, a link to the company’s website (which of course contains more photos, blurbs and testimonials) as well as a calendar listing future events (without naming the people for whom the party is planned, of course—but it can’t hurt the planner to subtly point out how busy he or she is!).

Speaking of the website, it can invite visitors who land there via a web search to type in their email address so that they can receive future messages. The event planners’ email marketing initiative doesn’t have to begin at the website, though. It can start simply enough with the planner inviting all potential clients to write down their email address on a clipboard during an introductory meeting or at an event. The implementation of the program is quite easy, as well, and can be handled in a short amount of time by the event planner.

The demands of doing business in the 21st century require anyone who operates a business to be hustling and thinking of his or her next assignment even while in the midst of the current one. Event planners’ email marketing allows these tireless professionals the best of both worlds—concentrating on the task at hand while maximizing the amount of time they have to land new gigs!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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