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By Dan Forootan


Time is money for everyone, but especially for personal shoppers. Any spare minutes or hours can be spent on the job and shopping for clients, which makes it essential that marketing efforts be as easy and efficient as possible. Inputting the email addresses—both initially and well after the program has begun—can be done quickly and easily.

A personal shopper’s email marketing program is doubly effective because the personal shopper will often end up getting the email address of a client’s family member—i.e. the son or daughter of a senior citizen who is the one coordinating a shopping trip for his or her elder. Regular emails assure that the personal shopper remains on the mind of the contact person and will make it far more likely that the personal shopper gets this repeat business.

Email marketing for personal shoppers also helps to find new clients. The emails are easily forwarded and contain the logo and contact information for the personal shopper, so a satisfied customer can send it along to a friend or family member who needs a personal shopper. Think of personal shoppers and email marketing as word of mouth for the Internet age.

The relationship between personal shoppers and email marketing is a mutually satisfactory one. Personal shoppers who embark upon an email marketing project will soon wonder how they lived without it!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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