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By Dan Forootan


The latter feature makes the email marketing of catering halls a far more successful publicity tool than old-fashioned “snail mail” or even ads in local daily and weekly newspapers. Most mail ends up in the garbage these days and people are conditioned to skipping over whatever ads are left in the ever-shrinking newspaper.

But when it comes to emails, people are conditioned to clicking on everything that lands in the “Inbox,” especially a message with a direct salutation. So the email marketing of catering halls reaches its audience—a targeted audience at that—at a fraction of what it would cost to buy space in the newspaper.

Better yet, email marketing software makes it easy to forward messages, which means the catering hall is actually tapping into a far larger audience every time it sends out an email. Clients who have enjoyed a catering hall’s food and had a good experience will be eager to send messages from the hall to their friends who are seeking a caterer.

And whether the customer was a direct recipient of an email marketing the catering hall, or got it from a friend, this method of communication will ensure the catering hall stays relevant and only a click of the mouse away. Someone who realizes he or she wants a caterer can simply search past emails for messages from the catering hall instead of wasting time looking up the information online (or digging into a phone book). Add it all up and for catering halls, email marketing is the way to go!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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