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By Dan Forootan


The merger of malls and email marketing, though, means the target audience will not only get and read the message but also pass it on. The marketing software allows for the easy personalization of the messages, so that recipients feel as if they have an extra layer of connection. The messages can also be forwarded with all the information intact. Thereís no better referral a business can receive these days than by getting an email forwarded.

The email marketing software, meanwhile, doesnít cost much at all to purchase and requires little computer expertise to install and manage. Thereís no need for a mall to add another staff member to handle the program, which is valuable in an economy in which everyone is looking to tighten the belt whenever possible.

It is also simple to begin email marketing for malls and to turn it into a collaborative effort that allows all the storeowners and merchants to pitch in and boost the mallís business by soliciting email addresses from customers then sharing them with the mallís marketing managers.

Email marketing is a must for malls looking to remain successful and busy all year long. For these retail giants, there is no better or more direct way to reach shoppers and begin building a long-term relationship!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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