Home | Contact | Advertising
Small Business, Information, Resources, Articles - SmartBiz.com
Members Login:
Sign Up Forgot?
SALES & MARKETING
Marketing Online
Email Marketing
Search Marketing
Selling
PR
ONLINE BUSINESS
E-Commerce
Website Creation
Productivity
Accounting
CRM
Web-based Software/SaaS
BUSINESS STRATEGIES
Case Studies
Smart Answers
Videos
Podcasts
Smart Blog
Human Resources
Management
BITS & BYTES
PCs & Online Equipment
Mobile Computing
Security/Business Continuity
Telecom/Office Networks
Small Business Products
FORUMS & RESOURCES
Free White Papers
Tools and Calculators
SmartBiz Forum
Legal & Business Forms
News Feeds
Featured Webcasts & Videos
Franchise Offers


 
SMALL BUSINESS AND STARTUPS INTERNET TECHNOLOGY RESOURCES
Search SmartBiz:
Forms and
Downloads
Free
White Papers
Special
Offers
SmartBiz
Blog
Free Email
Newsletters
Email Marketing
Email Marketing For Accountants
Email ArticleEmail Article
Print ArticlePrint Article
Increase Text SizeIncrease Text Size
Decrease Text SizeDecrease Text Size
Del.icio.us
Digg This
Bookmark and Share

By Dan Forootan


But an email is delivered directly to—and can’t be missed by—the accountant’s client or potential client. The software also allows for personalization of not only the message but the subject line, which makes it even more likely that the recipient will open and read it.

Email marketing for accountants is also a great way for accountants to stay in touch with their client base while simultaneously building it. While most people leave filing their taxes to the very last minute, accountants know that it’s imperative to pay close attention to tax laws and tax news that may impact their clients year-round. An accountant’s email marketing program is one way for tax professionals to gently coax their patrons into taking a more “hands-on” and proactive role with their taxes. Accountants can send messages on a regular basis—every four or six weeks—to both promote the firm and deliver news blurbs relevant to the average taxpayer.

In addition, the software necessary for accountants to conduct email marketing makes it very easy for those who receive the messages to forward them on to family and friends. So if a client finds the emails informative and helpful and knows of someone seeking an accountant, he or she can forward it along and very likely create new business for the accountant. Think of it as the modern version of word of mouth—and think of accountants and email marketing as a perfect match, for the accountants as well as the people whom they serve!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
Add a Comment View Comments
Small Business Home

SmartBiz Shop
Promotional Items with Your logo
 
     
 
Smart Services
Spacer
Spacer
Spacer
Spacer
Add Your Logo Now
Spacer
Get Your Business Online
Build a Website Host Your Website Market Your Business Online
Business Form Downloads
Legal Forms Business Forms
Smart Forums
Recent Postings
Stimulus or "Pork"ulus?
Blog: How Do You Know What Insurance Is Right for Your Business?
If Layoffs Are Necessary, Protect Your Business
Blog - Do You Have Email and Internet Usage Policies in Place?
MORE
Home | Contact | Advertising
© 2018-2020 SmartBiz. All rights reserved. Privacy Statement and Terms of Service
Small Business Home | Business Tools | Online Business | Bits & Bytes | Sales & Marketing | Business Strategies | Forums & Resources
Browse Abandonment & Cart Abandonment Driven By: Hosted By:   Design By:
Browse Abandonment
 
XML LogoRSS Logo
Receive our stories via SmartBiz XML/RSS feeds.
Include our stories on your website through SmartBiz javascript content feeds.